Blog / Updated October 18, 2026
Zero-commission online orderingA DoorDash alternative with 0% commission
Short answer: Ser.vi lets you take direct online orders at 0% commission on your own branded storefront (the guest pays 5% at checkout), with the same menu on a POS with $0 monthly software and table QR self-service. To be fair to DoorDash: its Direct / Online Ordering is also 0% commission on website, Google, and social orders. Marketplace orders are different: delivery apps typically take 25–30% per order.
DoorDash Direct facts from DoorDash's Online Ordering merchant page, read October 18, 2026. Ser.vi fees from our pricing page.
Ser.vi vs DoorDash Direct vs DoorDash Marketplace
DoorDash columns are what DoorDash publishes on its own Online Ordering page. Ser.vi column is our pricing page.
| Ser.vi (direct) | DoorDash Direct / Online Ordering | DoorDash Marketplace | |
|---|---|---|---|
| Commission on those orders | 0% to the restaurant | 0% on direct orders (website, Google, social) | Typically 25–30% per order |
| Who pays card / platform fees | Guest pays a flat 5% at checkout | Restaurant pays standard payment processing (rate not published on that page) | Part of your Marketplace agreement |
| Delivery | Optional; delivery fees go to the delivery provider, from $6.50 + tip | Customers pay delivery fees; Dashers deliver | Marketplace delivery fees |
| Monthly software | $0 for POS and online ordering | No monthly fees, per that page | Per your Marketplace agreement |
| POS included | Yes: integrated POS, $0 monthly software | No; orders flow into a POS you already use (DoorDash lists integrations) | No; tablet or POS integration |
| QR table self-service | Yes, same menu as POS and online | Not its main use case, per DoorDash | N/A |
| Customer data | Yours, on your storefront (opt-in) | Through DoorDash's tools, tied to your DoorDash account | DoorDash owns the marketplace diner relationship |
| Needs a DoorDash store | No | Yes, an active DoorDash store | Yes |
| Contract (software) | None on online ordering and POS software (hardware financing separate) | No cancellation penalties, per that page | Per your Marketplace agreement |
DoorDash: DoorDash's Online Ordering merchant page, read October 18, 2026. Ser.vi: get.ser.vi/pricing/. Marketplace commission: typical delivery-app range of 25–30% (DoorDash's Online Ordering page lists "Commission per order" without a percentage). Prices and plans change. DoorDash is a trademark of its owner; Ser.vi is not affiliated with DoorDash.
Honest takeaway: Ser.vi is not the only 0% option
DoorDash's own merchant page is clear that direct orders are commission-free. If your only goal is 0% on website orders and you already run a DoorDash store, DoorDash Direct is a real option.
Choose DoorDash Direct when you want commission-free website, Google, and social orders inside the DoorDash stack, you already have an active DoorDash store, you are fine paying card processing yourself, and you want Dashers plus menu sync with Marketplace.
Choose Ser.vi when you want 0% commission direct ordering where the guest pays 5%, plus an integrated POS with $0 monthly software, table QR self-service on the same menu, optional marketing plans, and customer data on your own storefront without needing a DoorDash store.
Keep DoorDash Marketplace (and Uber Eats or Grubhub) for diners who discover you inside the app, which is demand you may not already have. If you do not do in-house delivery, Ser.vi can take the order and dispatch DoorDash drivers when you need fulfillment.
What you get with Ser.vi direct ordering
An online ordering system built so restaurants keep the order, and the customer.
0% commission
Direct online orders through Ser.vi have 0% commission. The guest pays 5% at checkout. Delivery apps typically charge 25–30%.
You own the customer
Every order can capture customer info with opt-in permission. Build your list instead of renting it from a marketplace.
Your branded storefront
Customers order from your storefront, not a marketplace listing. A branded mobile app is available with optional marketing plans.
Delivery without giving up the order
Ser.vi can take delivery orders and automatically send DoorDash drivers to pick them up. Delivery fees go to the provider, from $6.50 plus tip.
QR self-service
QR code order and pay at the table or counter, connected to the same menu as online and POS.
$0 monthly POS software
The restaurant pays 3.0% + 20¢ on staff-entered POS orders by default, and can pass it to customers with a cash discount program.
Keep DoorDash for new demand
DoorDash, Uber Eats, and Grubhub are still useful when a diner who has never heard of you opens the app and finds you. That marketplace demand is demand you do not already have. Ser.vi does not claim to replace that discovery overnight.
What Ser.vi is for: guests who already know you, like regulars, Google searchers, and people who would have called anyway. Take those orders on your branded site at 0% commission instead of sending them through a marketplace that typically takes 25–30% and keeps the customer data.
On-demand delivery can still use DoorDash drivers. Ser.vi takes the order; a DoorDash driver can pick it up. You are not choosing between "delivery" and "direct." You are choosing who owns the repeat customer.
Also an Uber Eats and Grubhub alternative
Uber Eats alternative for restaurants
Grubhub alternative with no commission
Own the order. Keep the relationship.
Online ordering and POS software have no contract. Hardware financing, if you choose it, is a separate agreement. Online ordering runs on your compatible tablet and printers; the POS runs on our hardware. See pricing.
Direct online orders
0% commission vs delivery apps that typically charge 25–30%.
Who pays on online orders
The guest pays 5% at checkout, which covers card processing and the platform. You pay 0% commission and no monthly fee.
POS orders
$0 monthly POS software. The restaurant pays 3.0% + 20¢ by default and can pass it to customers with a cash discount program.
Marketing when you want it
Optional Save & Promote $249/mo, Grow & Retain $449/mo, Inspire & Connect $749/mo.
Setup
Ser.vi guarantees a 1 week setup from the time all required information is received.
“I'm busier than ever. Customers love the ordering and the app. Customers come in and say they have an online order and we just hand it to them. It's fast and easy since it's already paid.”
Gaetano Gisone
Rosa's Pizzeria
Questions restaurants ask
- Is Ser.vi a DoorDash alternative for restaurants?
- Yes, for direct, first-party ordering. Ser.vi takes online orders at 0% commission to you (the guest pays 5%), with POS and QR on the same menu. DoorDash Marketplace is still useful for app discovery. DoorDash also sells Direct / Online Ordering at 0% commission; see the comparison table for who pays processing and what each includes.
- Does DoorDash offer commission-free online ordering too?
- Yes. DoorDash's Online Ordering merchant page (read October 18, 2026) says direct orders from your website, Google, or social are 0% commission; the restaurant pays standard payment processing; customers pay delivery; and you need an active DoorDash store. Ser.vi is also 0% commission on direct orders, but the guest pays 5%, and Ser.vi includes a POS with $0 monthly software and table QR without requiring a DoorDash store.
- Is online ordering really zero commission on Ser.vi?
- Yes, for the restaurant. Direct Ser.vi online orders are 0% commission to you. The guest pays a flat 5% at checkout, which covers card processing and the platform. That is different from DoorDash Direct, where the restaurant covers standard payment processing.
- How much commission does DoorDash Marketplace charge?
- Delivery-app marketplaces like DoorDash, Uber Eats, and Grubhub typically take 25–30% commission per order. Check your own DoorDash agreement for your exact rate.
- Does Ser.vi replace DoorDash, Uber Eats, and Grubhub?
- Not for marketplace discovery. If you do not do in-house delivery, keep a delivery partner. Ser.vi can take delivery orders and automatically send DoorDash drivers. Use Ser.vi for demand you already have (regulars, Google, direct links), and keep marketplace apps for diners who find you inside the app.
- Can I still use DoorDash drivers for delivery?
- Yes. Ser.vi can take delivery orders and automatically send DoorDash drivers to pick them up. Delivery fees go to the delivery provider, starting at $6.50 plus tip. Direct orders stay on your branded storefront at 0% commission to you.
- Do I need a DoorDash store to use Ser.vi?
- No. Ser.vi direct ordering does not require a DoorDash Marketplace store. DoorDash Direct / Online Ordering does require an active DoorDash store, per DoorDash's Online Ordering page.
- Is there a contract?
- Ser.vi online ordering and POS software have no contract. Hardware financing, if you choose it, is a separate agreement. DoorDash's Online Ordering page states no cancellation penalties for that product.
- How much does Ser.vi cost?
- Online ordering: 0% commission to you and no monthly fee; the guest pays 5%. POS: $0 monthly software; the restaurant pays 3.0% + 20¢ by default and can pass it to customers with a cash discount program. Optional marketing plans are Save & Promote $249/mo, Grow & Retain $449/mo, and Inspire & Connect $749/mo.
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